For DTC brands spending $10k+ a month on Meta

For DTC brands spending $10k+ a month on Meta

Lower your cold traffic CPA without creating a new ad
with presell pages in 5 days

Lower your cold traffic CPA without creating a new ad
with presell pages in 5 days

Lower your cold traffic CPA without creating a new ad
with presell pages in 5 days

Cold traffic has never heard of you. They need a reason to believe before they’re asked to buy.
We write and build presell pages that warm them up, then send them to your product page ready to buy.

Cold traffic has never heard of you. They need a reason to believe before they’re asked to buy.
We write and build presell pages that warm them up, then send them to your product page ready to buy.

Live in 5 days

No ad account access needed

Full refund if it’s late

7:12

The Morning Report

Health

Oct 05, 2026

I Stopped Waking Up at 3am. Here Is the Unusual Fix That Worked.

By Hannah Cole

For two years I blamed stress. The real reason was something I did every night without thinking.

The habit hiding in plain sight

I tried magnesium, blackout blinds and a strict 10pm bedtime. Nothing stuck. Then a sleep researcher asked me one question about my evenings, and my answer explained everything.

Within a week I was sleeping straight through to 6:45. Here is exactly what I changed.

Check availability

01

Newspaper · Sleep

4:27

R

Review Desk · Tested

We Tested 4 Popular Razors on Sensitive Skin. Only One Passed.

Updated Oct 2026 · 21 days of testing

Drugstore

Top pick

No razor bumps

✕

✓

Close in one pass

✕

✓

Blades last 2 months

✕

✓

Price per shave

$1.40

$0.38

9.6

Our top pick for sensitive skin. Smoothest shave in every round.

We shaved with each razor for five days, then swapped. Three of them left bumps by day two.

See the winner

02

Comparison · Razors

9:41

Beauty · Issue 12

Why Women Over 30 Are Quietly Switching Serums

By Ava Laurent · 5 min read

Most serums sit on top of your skin. This one was built around a different idea—and it changes everything.

“I threw out four products the week I started using it.”

Dermatologists call it the layering problem: the more you apply, the less actually absorbs. One formula fixes it.

Read the story

03

Magazine · Skincare

6:58

A note from our founder

I Was 26 and Losing My Hair. So I Built What I Couldn’t Find.

DR

Daniel Reyes

Founder · 4 min read

Dear reader,

The first time I noticed it was in a bathroom mirror at a friend’s wedding. Bright lights, wet hair, and suddenly I could see my scalp.

Every product I tried was built for men twice my age. None of them explained why it was happening.

So I spent two years with a trichologist working out what actually helps. This letter is everything we learned.

Daniel

Read Daniel’s story

04

Founder Letter · Haircare

12:36

Advertorial · Pets

7 Things Every Dog Owner Wishes They Knew Sooner

By Dr. Emma Hart, DVM · 6 min read

After 12 years in practice, these are the things I wish every owner knew before their dog turned three.

01

The ingredient nobody lists on the front of the bag

02

Why picky eaters aren’t actually picky

03

The 2-week switch vets recommend

04

What a dull coat is really telling you

05

The feeding mistake 8 in 10 owners make

See the full list

05

Listicle · Pet food

10:27

Sarah M.

★★★★★ Verified buyer

“I Was Skeptical. 30 Days Later, My Skin Looks Like This.”

Day 1

Day 30

I blamed my foundation for a year. The real problem was hiding in step three.

What changed for me

Makeup stopped pilling by lunch

Cut my routine from 6 steps to 2

Redness gone by week three

See my routine

06

Customer Story · Beauty

8:05

Expert Q&A

A Gut Doctor Answers the 5 Questions Everyone Asks About Bloating.

MK

Dr. Maya Kapoor

Gastroenterologist · 5 min read

Q: Why am I bloated by 4pm every day?

A: For most people it isn’t what they eat. It’s how slowly their gut empties after lunch, and that is easier to fix than you’d think.

Q: Do probiotics actually help?

A: Some do. Most never survive stomach acid. How a strain is delivered matters more than the number on the label.

Dr. Kapoor

Read the full interview

07

Expert Interview · Gut health

3:02

Daily Wellness

Energy

Oct 11, 2026

I Swapped My 3pm Coffee for This for 14 Days. Here’s My Log.

By Priya Shah

Glass of green drink on a desk

Every afternoon I hit a wall. Coffee got me through it, then wrecked my sleep.

Day 1 to Day 14

Day 1: tasted like grass. Day 4: no 3pm crash for the first time in months. Day 9: I forgot my afternoon coffee entirely.

By day 14 I was sleeping through the night and still had energy at 6pm. Here is exactly what was in the glass.

Try it for 14 days

08

Diary · Energy

97 of 100

97 of 100

97 of 100

cold visitors never buy.

cold visitors never buy.

cold visitors never buy.

Most stores convert cold traffic under 3%. The algorithm takes the blame. The page is usually why.

Most stores convert cold traffic under 3%. The algorithm takes the blame. The page is usually why.

100 cold visitors from one ad

3 orders

100 paid clicks: 97 left without buying, 3 bought
100 paid clicks: 97 left without buying, 3 bought

97 paid for. Gone.

3 bought

You paid for all 100. 3 bought.

The problem

Your ad makes a promise. Your product page doesn’t keep it.

Your ad makes a promise. Your product page doesn’t keep it.

Your ad makes a promise. Your product page doesn’t keep it.

What happens after the click

4 seconds

0:00 · The ad

yourbrand

Sponsored

Shop now

yourbrand I didn’t believe it either… until week two.

“Wait… that’s exactly my problem.”

Interest

Ad

Click

Page

Lost.

Lost.

Lost.

Entertained one second. Asked for $35 the next.

0:04 · The product page

yourbrand

Magnesium Sleep Support capsules

Magnesium Sleep Support

4.8 (2,184)

$35.00

Free shipping · 30-day returns

Add to cart

Buy it now

“$35? I still don’t know why it works.”

No proof · Price first · Hard sell

The fix

Don’t send cold traffic straight to your product page. Warm it up first.

Don’t send cold traffic straight to your product page. Warm it up first.

Don’t send cold traffic straight to your product page. Warm it up first.

You don’t need new ads or a redesign. You need one page between your ad and your product page: a presell page.

It picks up the promise your ad made, proves it, and answers the doubts nobody says out loud. By the time they reach “Add to Cart,” they’ve already decided.

You don’t need new ads or a redesign. You need one page between your ad and your product page: a presell page.

It picks up the promise your ad made, proves it, and answers the doubts nobody says out loud. By the time they reach “Add to Cart,” they’ve already decided.

What your buyer thinks at each step

Same ad, same product. One page in between.

Same ad, same product. One page in between.

Built to lower CPA

Temperature

Cold

yourbrand

Sponsored

Shop now

yourbrand I didn’t believe it either… until week two.

“Wait… that’s exactly my problem.”

Your ad

Stops the scroll and earns a cheap click.

Temperature

Warm

read.yourbrand.com

The Daily Read

PRESELL

WELLNESS · 5 MIN READ

I Tried Everything to Sleep Through the Night. One Small Swap Finally Worked.

By Jess Carter · Wellness Editor

Woman sleeping soundly in bed

I kept waking up at 3am, wide awake. I blamed my phone for a year. The real problem was something I never thought to check.

“Oh. So that’s why nothing else worked.”

The presell page

Picks up your ad’s promise, reads like an article and proves it.

Temperature

Ready to buy

yourbrand

Magnesium Sleep Support capsules

Magnesium Sleep Support

4.8 (2,184)

$35.00

Free shipping · 30-day returns

Add to cart

Buy it now

“Okay. I’m buying it.”

Your product page

Visitors arrive already convinced, so more of them buy.

Cold

Warm

Ready to buy

Cold traffic arrives curious. The presell page warms it up, so the product page only has to take the order.

What the presell page does

01

01

Picks up the promise

Picks up the promise

Exactly where your ad left off.

Exactly where your ad left off.

02

02

Educates the buyer

Educates the buyer

So the product makes sense before the price.

So the product makes sense before the price.

03

03

Answers unspoken doubts

Answers unspoken doubts

The questions they never ask out loud.

The questions they never ask out loud.

04

04

Explains why it works

Explains why it works

What makes your product different, in plain words.

What makes your product different, in plain words.

  • Ad

  • →

  • Presell page

  • →

  • Product page

  • ✦

  • Ready in 5 days

  • ✦

  • No calls

  • ✦

Examples

See where pages lose buyers.
And how we’d fix it.

See where pages lose buyers.
And how we’d fix it.

See where pages lose buyers.
And how we’d fix it.

Every build starts with a breakdown like these. We read the ad, then the page, and find the exact point where the page drops the ad’s promise. These three are built on patterns we see in DTC ads every day.

Cold traffic leaves for three reasons.
A presell page fixes all three.

Cold traffic leaves for three reasons.
A presell page fixes all three.

Cold traffic leaves for three reasons.
A presell page fixes all three.

01

01

Wrong audience

The page talks to everyone.

Your ad spoke to one person with one problem. Your product page speaks to every customer, so it doesn’t feel like it’s for them.

02

02

Lost promise

The ad’s promise disappears.

They came for what the ad promised. The product page starts over with features and a price.

03

03

Missing proof

Nothing shows it works.

Someone who met you seconds ago needs a reason to believe before they’re asked to pay.

One page between your ad and your product page fixes all three. ↓

Who this is for.
And who it isn’t.

Who this is for.
And who it isn’t.

Who this is for.
And who it isn’t.

This is for you if:

You’re a DTC brand running Meta ads right now

You have an ad people click, but the clicks don’t turn into sales

You’re sending that traffic straight to your product page

You want it fixed without new ads, a redesign or calls

This isn’t for you if:

You’re not running ads yet. There’s no traffic to warm up.

Nobody clicks your ad. Then the ad is the problem, and we’ll tell you that instead of taking your money.

You want a store redesign or a new product page

You want a guaranteed ROAS number. Nobody honest can promise that.

One page. $297.
Live in 5 days.

One page. $297.
Live in 5 days.

Two links in. Here’s how it goes:

01

You pay and send two links

The ad that brings traffic but not sales, and your product page, in one 5-minute form.

Day 0

02

You pick the angle

We study your ad, your reviews and your product page. Then we send you 3 angles, each with the reason it should work. You choose one.

Day 1

03

We write the story

The full presell page and 3 headlines, built on the angle you picked.

Days 2–3

04

We design and host it

It reads like an article, loads fast on phones, and every button goes to your product page.

Day 4

05

You approve it. It goes live.

You get the link and paste it into your ad. The copy and design are yours, win or lose.

Day 5

What you get

The presell page

Written for your ad, designed to read like an article.

Built and hosted for you

Fast on phones, on your own subdomain, every button wired to your product page.

3 headlines to test

Your buyers pick the winner.

The angle breakdown

Why it should work, in one page.

Every file, yours

Copy, design and images. Win or lose.

Your first page

$297

$297

one-time

Everything included.

Live in 5 days, or a full refund

You approve it before it goes live

No calls. No store access.

Get started

Get started

Two links and a 5-minute form. That’s it.

Before you buy

The questions worth asking.

The questions worth asking.

The questions worth asking.

Straight answers before you spend a dollar. If yours isn’t here, send it over.

Ask a question

dD

DeltaDirect

iMessage · Today 9:41 AM

Do I have to change my ad or product page?

dD

No. Both stay exactly as they are. The presell page sits between them: your ad sends people to it, and every button on it sends them to your product page.

Which ad should I send?

dD

The one that brings traffic but not sales: good click-through, weak sales. That gap is what a presell page fixes. If nobody clicks the ad, the ad is the problem, and we’ll tell you that instead of taking your money.

How do you know what will convince my buyers?

dD

Your buyers already told us. We read your ad, your product page and your reviews for the words they use, the doubts they had and what made them buy. Then we send you 3 angles, each with the reason it should work, and you pick one.

Will Meta flag it?

dD

Nobody can promise what Meta’s review will do. But what usually gets ads flagged is invented claims, fake news branding and fake urgency, and we don’t use any of it. If a claim can’t be backed up, it stays off the page.

Can I ask for changes?

dD

Yes. You get 2 rounds of changes, and nothing goes live until you approve it.

What if it doesn’t beat my current page?

dD

You keep the page and all three headlines, and you know which angle your buyers don’t respond to. If you want to test a new angle, we quote it upfront.

Can I get a refund?

dD

Yes. If your page isn’t live within 5 days, you get a full refund.

Why only $297? What’s the catch?

dD

No catch. The first page is a one-off with no contract, and we keep it low so saying yes is easy. If it works, we can keep writing and testing new pages for you every month.

dD

Ask us anything…

Your first presell page

Live in 5 days

Get started